The Power of Availability

The Power of Availability

Availability drives profitability in retail. We make sure you never miss out by combining cross-border sourcing with technology.

119 prices lowered in September

Industry leaders rely on
AI margin improvements

Industry leaders rely on
AI margin improvements

FMCG brands cash in on costly markets

Manufacturers exploit expensive markets to disproportionately inflate everyday prices.

Consumer Price Index

Europe 2024

125

BG

RO

PL

HU

HR

LT

LV

GR

PT

ES

IT

EE

DE

FR

AT

SE

NL

BE

FI

LU

IE

DK

NO

IS

CH

Bulgaria vs avg.

-40%

Denmark vs avg.

+43%

Source: Eurostat (online data code: prc_ppp_ind)

Consumer Price Index

Europe 2024

125

BG

RO

PL

HU

HR

LT

LV

GR

PT

ES

IT

EE

DE

FR

AT

SE

NL

BE

FI

LU

IE

DK

NO

IS

CH

Bulgaria vs avg.

-40%

Denmark vs avg.

+43%

Source: Eurostat (online data code: prc_ppp_ind)

Higher prices don’t make sense if it’s produced in the same factory

Higher prices don’t make sense if it’s produced in the same factory

€4.51

€4.99

€6.13

€6.53

€6.87

€4.51

€4.99

€6.13

€6.53

€6.87

€4.51

€4.99

€6.13

€6.53

€6.87

Barcode and packaging is identical – only priced differently. Prices based on EU retail, excl. local VAT (February 2025).

Barcode and packaging is identical – only priced differently. Prices based on EU retail, excl. local VAT (February 2025).

European Union opposes manufacturers that restrict parallel trade

"The study identified the existence of direct Territorial supply constraints (TSCs), as well as related practices such as differentiation of products. TSCs are understood as barriers imposed by suppliers in the supply chain that can affect retailers or wholesalers. These may impede or limit the ability of these traders to source goods in other EU countries than the one in which they are based. It can also prevent them from reselling goods to other EU countries than the one in which they are based.


With a degree of uncertainty, the analysis also suggested that if retailers in all the countries with higher purchase prices than the country with the lowest purchase prices could source their supplies from that country, EU consumers could save an estimated €14.1 billion (or 3.5%) on their purchases of a basket of food categories. However, it also remains uncertain to what extent wholesalers and retailers would pass on the benefit of a lower purchase price to consumers. Finally, the predicted rather limited development of cross-border FMCG e-commerce seems not to be able to erode the impact of TSCs."

"The study identified the existence of direct Territorial supply constraints (TSCs), as well as related practices such as differentiation of products. TSCs are understood as barriers imposed by suppliers in the supply chain that can affect retailers or wholesalers. These may impede or limit the ability of these traders to source goods in other EU countries than the one in which they are based. It can also prevent them from reselling goods to other EU countries than the one in which they are based.


With a degree of uncertainty, the analysis also suggested that if retailers in all the countries with higher purchase prices than the country with the lowest purchase prices could source their supplies from that country, EU consumers could save an estimated €14.1 billion (or 3.5%) on their purchases of a basket of food categories. However, it also remains uncertain to what extent wholesalers and retailers would pass on the benefit of a lower purchase price to consumers. Finally, the predicted rather limited development of cross-border FMCG e-commerce seems not to be able to erode the impact of TSCs."

European Commission: Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, LE Europe and VVA, Study on territorial supply constraints in the EU retail sector – Final report, Publications Office, 2020, https://data.europa.eu/doi/10.2873/59256

Source

identical products
identical products

at

lower prices
lower prices

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Source

identical products
identical products

at

lower prices
lower prices

Get started

Illy 250g

+85% more expensive in the US

Gillette Fusion5

+76% more expensive in Italy

Nutella plant based

unavailable in The Netherlands

Illy 250g

+85% more expensive in the US

Gillette Fusion5

+76% more expensive in Italy

Nutella plant based

unavailable in The Netherlands

Smarter sourcing, bigger margins

One partner, one streamlined supply, powered by market consolidation and smarter sourcing.

Retail

Orange Supplies partners with retailers to simplify sourcing. By leveraging price differences across markets, we secure FMCG products at the best possible value, ensuring availability, consistency, and fair pricing without unnecessary complexity.

Retail

Orange Supplies partners with retailers to simplify sourcing. By leveraging price differences across markets, we secure FMCG products at the best possible value, ensuring availability, consistency, and fair pricing without unnecessary complexity.

Retail

Orange Supplies partners with retailers to simplify sourcing. By leveraging price differences across markets, we secure FMCG products at the best possible value, ensuring availability, consistency, and fair pricing without unnecessary complexity.

New Markets

We open doors in underserved regions, giving brands access to FMCG demand others overlook. Orange Supplies extends your reach where competitors aren’t present, turning overlooked markets into growth opportunities.

New Markets

We open doors in underserved regions, giving brands access to FMCG demand others overlook. Orange Supplies extends your reach where competitors aren’t present, turning overlooked markets into growth opportunities.

New Markets

We open doors in underserved regions, giving brands access to FMCG demand others overlook. Orange Supplies extends your reach where competitors aren’t present, turning overlooked markets into growth opportunities.

Leveraging AI for the lowest
prices in the market

Let us find the best deals in the market and deliver the lowest prices every time.

Improve your margins

Improve your margins